Remove the Name ‘Ericsson’, Sony Pours Raise $ 1.4 Billion
Sony Ericsson has done re-branding with a new name brings the Sony Mobile Communications. From now on, there will be no new phones coming out with the name Sony Ericsson.
The takeover came after Sony Ericsson agreed to pay U.S. $ 1.47 billion to redeem 50% in the joint venture Sony Ericsson. Going forward, Sony promised to change its image from Sony’s mobile division will begin in the middle of next year.
The purpose of this is Sony’s action to accelerate the process of integration of the smartphone into a network that is connected to consumer electronics devices.
Like what they have done against the Sony Entertainment Network (SEN) which provides services such as Video Unlimited and PlayStation games for mobile devices. This strategy had already begun to do in the launch of Xperia S.
In addition, Sony also get rid of the Sony Ericsson logo with the emblem of the famous ‘ball’.[]
