Sony Ericsson Officially Change the Name
TOKYO – Sony has completed the purchase of Sony Ericsson’s name, and changed its name to Sony Mobile Communications. Effort, seems to be a part of the realization of new business strategies.
As reported by CNET on Thursday (2/16/2012), the purchase marks the end of the partnership between Sony Ericsson that has lasted for 10 years. The partnership experience related to electronics Sony Ericsson telecommunications technology. Sony Ericsson, too late to recognize the emergence of a new generation of smartphones.
Proclaimed The Next Web, previous, last quarter Sony Ericsson is the most miserable thing with the books a loss of USD317 million, which caused difficulties creations rival smart phone competitors. Sony itself recorded a loss of $ 2, 1 billion in the last quarter of his business, which mainly affected by the decline in sales of televisions and environmental disaster.
Now, through the purchase of the Sony seems to be realizing a plan to unify the product line is equipped with an electronic internet connection.
In a statement announcing the closing of the deal said, the business was targeted, “Integration of mobile phone business as a vital element of electronic business, in order to accelerate convergence between the rows of Sony electronics products equipped with internet, including smart phones, tablet, TV, and PC.”
The last major obstacle has been overcome in the acquisition late last month, when the European Commission gave its approval to a deal worth $ 1, 47 billion, which was announced last October. Sony also took over ownership of mobile patents and other patents received through cross-licensing agreement with Ericsson.[oK/aF]
