Twitter Implement Self-Service System for Advertisers
SAN FRANCISCO – Advertise on Twitter will be as easy to write down chirp. Twitter launched an automated system is eagerly awaited, which will allow advertisers to manage marketing campaigns tailored to their budget without having to deal with their marketing representatives.
However, until the end of this year, this self-service approach will only be available to advertisers who hold American Express cards.
For the sake of this purpose, American Express Co. will buy U.S. $ 100 in advertising Twitter for each of the first 10 000 enrolls in http://ads.twitter.com/amex. Advertising – Twitter call with the phrase ‘product’ of promotion – will begin to emerge in late March 2012.
Self-service advertising program is the latest step of the ambitions of Twitter to build a strong online marketing vehicles like Google Inc. and Facebook Inc. social media online. It also marks another stepping stone towards an initial public offering (IPO) that Twitter has been inhabited since 100 million was created almost six years ago.
Schedule for the IPO Twitter remains a mystery, though CEO Dick Costolo said in an interview Thursday that the company’s decision will not be affected by how well the stock up this spring.
“I do not see what other companies are doing,” he said. “We did not think to build this company through the IPO date only. We are trying to build this company for the long term.”
Last year, Twitter has generated advertising revenue of about U.S. $ 140 million, according to research firm eMarketer Inc.. At the same time, Google’s advertising revenues of U.S. $ 36.5 billion, up U.S. $ 320 billion. This year, eMarketer estimates that Twitter will reap U.S. $ 260 million of self-service ad platform.
Self-service system that they employ is similar to Google. Advertisers can specify how many of those who are willing to spending on advertising, choose a city or county in which they want their ads appear, and write their own commercial messages will be limited to 140 characters per tweet. Twitter is only going to charge for ads that get the user response, such as when a viewer decides to follow her business, her re-tweets messages, or click on a link.[Tp/Kt]
